I think the Blade theme might be a reference to Reading's claim to fame as the stabbing capital of the UK.
I've only seen this from the train, admittedly, so I might be missing something about the subtle relationship the building has with the public realm. But I doubt it.
Here's the back:
I hate it when towns get shat on by a terrible commercial architect from London selling some inane, poncey form and calling it design. This is not architecture, it's bad branding crossed with floorplate.