It riffs on the new (and nearby) Museum of Liverpool by 3XN, with a stone-clad slightly angular form. they've then gone ahead and made some hideously ill-considered glazed cut outs that collide horribly with the already deeply questionable geometry.
When shit practices do shapes, it also reveals the absolute stupidity and rampant subjectivity of architecture today. This was the winner of an international competition - the jury probably thought they were getting a B-team Libeskind or something.
Liverpool people will be relieved to hear that the programme of this building is an absolutely essential addition to the city's cultural landscape - a second Beatles Museum. The museum promises a "magical journey through the music of the Beatles, complete with motion, sound and water". Sounds like a museological fucking revolution.
According to the architect, the building has become popular with 'photographers' because of its 'quirky' 'angles'. Unfortunately, as you can see from the photos above, it has become popular with really shit photographers, who barely know how to hold their cameras up straight.