The supergraphic totally confused me to begin with, until I realised it's a cack-handed version of an Otl Aicher pictogram. It's someone curling, of course. Although it looks at best like an Edwardian rugby player, and at worst someone readying themselves for a painful shafting.
OK, a little competition with this post. Can you make head or tail of Archial director Charles Smith?
From the press release: Charles Smith, director at Archial Architects, said, “The general design features of the building reflect the intentions for a world class facility. The elevational treatment of the building is suitably distinctive and will enhance the site’s sense of identity and linkages to the adjacent rural character, using natural, sustainable materials such as timber cladding within the scheme, which creates a horizontal emphasis to the building."
Hm, OK. I'm not sure I know exactly what you mean.
“The use of different materials externally relates directly to the internal composition, therefore linking the internal space arrangements with the external appearance which, in turn, relates to the site and its origins."
Sorry, Charles, you've lost me there.
“Whilst the development is to become an integral part of one of Kinross-shire’s main settlements, the palette chosen specifically reflects the rural setting, enhancing the natural materials and complementing the landscaped setting.”
Yep. Absolutely no idea what you're getting at. Good luck with the planning application, though. The committee should be like a Beckett play if he carries on like that. Might be worth sitting in...