HERNE BAY REGENERATION IN KENT BY CLAGUE ARCHITECTS FOR DENNE AND COPLAN ESTATES

This might well be a perfectly reasonable, anodyne, mixed-use masterplan. But the images are just so, so depressing. They've bothered to make jaunty colours for the awnings and parasols, complete with a highlight showing the merciless sun beating down on the North Kent coast as if it were the Costa del Sol. But they couldn't really be bothered to make any decisions about materials or detail for the buildings.

This is the kind of thing you do when you don't want anyone to think the buildings are going to be too good, because the developer might then actually have to build something of high quality.

"Keep it vague lads, and stick a hot air balloon in it - that always makes people feel like we're down with whole seasidey, public space vibe."

The fucking wavy roofs are just embarrassing, as is the likely justification for these pointlessly jaunty forms. They look like waves. The sea is nearby. Ergo, the building is contextual. You sorry, sorry bastards.

Loving the vision and subtlety in the paving proposal, too.